Episode 26: The Cyclicity of Aggregate Social Behavior (Research Miniseries 2 of 3)

A dissertation is the culmination of a doctoral students’ journey as they seek their terminal degrees. It is a long and treacherous process, which tests our research abilities, and where we are tasked with the responsibility of adding to the knowledge base of our field. In this second part of a three-segment mini-series, we wanted to take moment and recognize Carl Letamendi and his contributions to the fields of social science and consumer behavior; and have a chat about his study, which is titled: 


Identifying the Factors That Influence Changes in Aggregate Sentiment Among the Masses: An Analysis of the Measure of Consumer Sentiment Through a Conflict Analysis and Resolution Lens.